In a major development that underlines its impressive growth trajectory, Pune-based online fitness community SQUATS has recently secured an undisclosed investment from Bollywood actor, producer, and entrepreneur Suniel Shetty. The investment will enhance its underlying technological framework, strengthen its team, and expand its pan-India operations.
With this investment, both SQUATS and its now strategic stakeholder, Shetty, have pledged to initiate a movement in the lifestyle of Indians from curative to preventive health care. This will further power former’s long-term vision of making 50 million people fit and also enable the company to create one lakh jobs in the fitness space. What makes the investment particularly noteworthy is SQUATS’ differentiated and result-oriented approach, which has helped it achieve exponential organic growth and profitability.
Since its inception, the platform has driven more than 70,000 paid fitness transformations and has built a strong, highly-engaged online community of 5,00,000 members. Moreover, SQUATS has generated cumulative revenues worth $ 8.5 million– all without any external funding or marketing/advertising.
Commenting on its maiden investment, SQUATS Founder Jitendra Chouksey, said, “Suniel Shetty has continuously set new benchmarks in his acting career, business, and fitness. His success across domains is driven by the clarity of his vision. Even at 58, he is fitter than most people in their mid-20s. This coming together of mutual synergies is a testament to the strength of the SQUATS’ result-oriented approach to fitness. We are confident that, with Mr. Shetty on board SQUATS will be able to attract and transform the lives of more people in the country.”
Speaking on the association, Suniel Shetty said, “My career as a Bollywood actor aside, staying fit and active is a choice that I consciously made since my teens. I have always believed in keeping it natural. However, in today’s time, when all kinds of false information about fitness are common, there is a critical need for companies like SQUATS, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training’ and delivering exceptional results. I truly believe in the vision and approach of its founding team, and its future growth potential as India’s preferred fitness brand. With this collaboration, together with SQUATS, I pledge to make India fitter.”
Bringing a renowned celebrity and fitness influencer such as Suniel Shetty on board marks yet another milestone for SQUATS, which has created a highly-engaged community, where members motivate each other to become fit and healthy. Through FITTR, its mobile app, SQUATS is empowering aspiring fitness enthusiasts with the right health and fitness knowledge, as well as addressing misinformation or quick-fix solutions.
With the investment, SQUATS is right on the path to making India fitter and creating meaningful jobs in the fitness eco-system.